Through consumer research, we identified consumers feel Annapolis to be a perfect place to explore, finding hidden gems and unique attractions. Our team worked with Visit Annapolis & Anne Arundel County to create the Explorer Annapolis brand promise and brand elements. We created the brand identity kit which defined the overall brand rules, colors, fonts, and logo usage. This brand kit was then used to create the blog website, social elements, and marketing materials.
Part of the Explorer Annapolis marketing strategy was to create video assets to help present some of the “hidden gems” in Annapolis & Anne Arundel County. Our team created a short promotional video used to present the brand promise as well as monthly videos where we highlight local events, people, attractions, and local favorites.