Through consumer research, we identified the “Foodie” consumer as a key market for Visit Annapolis. Our team worked with Visit Annapolis & Anne Arundel County to create the Foodie Annapolis brand promise and brand elements. We create the brand identify kit which defined the overall brand rules, colors, fonts, and logo usage. This brand kit was then used to create the blog website, social elements, and marketing materials.
Part of the Foodie Annapolis marketing strategy was to create video assets to help present the local dining and music scene in Annapolis & Anne Arundel County. Our team created a short promotional video used to present the brand promise. We also create monthly videos where we highlight a local restaurant and a plate of the month.