Through consumer research, we identified the “History Lover” as a key market for Visit Annapolis. Our team worked with Visit Annapolis & Anne Arundel County to create the Historian Annapolis brand promise and brand elements focused on the city’s deep-rooted historical foundations. We created a brand identity kit which defined the overall brand rules, colors, fonts, and logo usage. This brand kit was then used to create the blog website, social elements, and marketing materials.
Part of the Historian Annapolis marketing strategy was to create video assets to help present the cultural and heritage attractions in Annapolis & Anne Arundel County. Our team created a short promotional video used to present the brand promise, along with monthly videos where we highlight a local exhibit.