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209 West Street, Suite 203

Annapolis, Md 214010

Symmetry | Port Annapolis Marina
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Port Annapolis Marina

Port Annapolis Marina, conveniently located on quiet Back Creek, nearby Historic Annapolis, is one of the area’s prominent, full-service marinas. This beautiful and centrally-located property offers a wide variety of amenities and services to resident and transient boaters.

Port Annapolis Marina is one of the more well-known and established marinas, with a reputation for high quality service and best-in-class amenities. While the brand was strong, the management team did not feel that the current website reflected their brand promise and onsite personality. After a review of the website and discussion with the management team, Symmetry agreed that an updated site would more accurately present the brand and a revamp of the navigation and content layout would allow for a better online user experience.

Symmetry executed the following to fulfill the Port Annapolis Marina’s requirements:

  • Presented the “brand” of Port Annapolis Marina more accurately on the site, specifically the visual attractiveness of the property.
  • Presented the value proposition of the marina (slips, amenities, location) in a clear and well-organized format.
  • Presented the depth of the services provided by Port Annapolis Marina in a more interactive layout.
  • Presented Port Annapolis Marina as a perfect location for weddings and special occasions.
  • Built the site on a current WordPress CMS to allow back end access for the business users and modern plugins, forms, and widgets.
  • Ensured the site is well SEOed, including the structure and submitted site map with the new site structure and URLs at launch.

As part of this solution, Symmetry also provided the following deliverables:

  • Placement of Google Analytics code on the site, with admin access provided.
  • Submission of Site Map to Google through Webmaster Tools.
  • Admin access to PAM’s team, with an hour-long training session to showcase admin level management options.

November 13, 2017