Pete Beebe
Pete Beebe leads Symmetry’s Creative Services, bringing over 20 years of experience in creating powerful, authentic brand identities. With deep expertise in branding systems and marketing communications across various media, Pete is both a seasoned senior creative and a well-rounded Creative Director. He excels at capturing the potential, personality, and spirit of an organization, using his imagination and originality to drive the creative engine behind each brand.
An artist at heart, Pete specializes in building brands from scratch and aligning organizational communications, culture, and business operations behind a unified identity. He has extensive experience working with boards and committees of stakeholders, guiding them through an inclusive and collaborative process to develop unique, long-lasting brands that resonate deeply with their core mission and values.
Pete has worked with a diverse range of clients, including HBO, PBS, Mitsubishi, the New York City Department of Health, Sustainable Business Network of Washington, The Campaign for Tobacco-Free Kids, the University of Maryland Center for Environmental Science, the American Institute of Architects, the Barrett Values Centre, and the George Mason Center for Consciousness and Transformation.
Pete’s work spans multiple industries, and his ability to craft a brand’s narrative, voice, and visual identity has made him a trusted partner for both private and public sector clients. His creative vision and collaborative approach ensure that every project he touches reaches its full potential, transforming brands into lasting symbols of their purpose and values.