Annapolis Town Center

Annapolis Town Center is a 659,158-square-foot outdoor mixed-use center in Annapolis, MD. In October 2018, the property was acquired by Trademark Property Company, bringing in a new management team committed to revitalizing and enhancing the center. Symmetry was selected as the agency of record, working alongside the management team over a 16-month partnership.

During this time, we implemented several strategic enhancements, including tenant marketing campaigns, community-centered initiatives, and onsite activations aimed at enriching the customer experience. Notably, we organized and executed a range of event activations, such as pop-up events in vacant retail spaces, music festivals, drive-in movie nights, and seasonal celebrations like fall festivals, Halloween events, and Christmas festivities. These initiatives were all designed to increase foot traffic, build community engagement, and breathe new energy into the center.