Above and Beyond for the Annapolis Boat Shows
This fall, the Annapolis Boat Shows hosted back-to-back weekends of excitement with the Annapolis Powerboat Show and Sailboat Show at downtown’s City Dock, and Symmetry Agency was proud to play a pivotal role in supporting both events. Celebrated for record guest and exhibitor turnout, these shows are more than just expos; they are marquee events in the marine industry, showcasing cutting-edge vessels and innovations while driving significant economic impact across the region.
As part of our regular contracted work, Symmetry managed marketing strategy and media buying, creating key campaigns that elevated attendance, awareness, and exposure. The results speak for themselves: our campaigns reached over 1.6 million people, delivered more than 4 million impressions, and generated nearly 12,000 reactions along with hundreds of comments. These metrics demonstrated strong audience engagement and excitement leading into both weekends.
But where Symmetry truly went above and beyond was in our willingness to step outside our standard scope of work. At the client’s request, we took on the task of creating and posting organic social content during the events, a task not originally included in our contract. From posts and stories, our team worked hand-in-hand with the client to create a dynamic social presence that reflected the energy, FOMO, and record-breaking enthusiasm of attendees. By doing so, we not only boosted engagement and impressions but helped the shows connect with their community in real-time, highlighting the experience of thousands of guests and the incredible vessels on display.
The shows themselves were truly remarkable. Guests hailed from over 3,000 cities in 38 countries, exploring everything from high-performance yachts to accessible classics, while vendors showcased the latest in nautical gear, electronics, rigging, and sailing technology. Attendees witnessed historic moments, such as boat brokers ringing cowbells and celebrating sales that totaled hundreds of millions of dollars in power and sailboats, while enjoying perfect fall weather.
Symmetry’s hands-on involvement, from strategic campaign development to real-time content support, helped ensure both the Powerboat and Sailboat Shows ran seamlessly, engaged audiences, and captured the energy of these premier marine events. By stepping in to assist beyond our contracted responsibilities, we demonstrated our commitment to being true team players, helping amplify the client’s vision while enhancing the overall experience for guests, exhibitors, and the broader boating community.
As the Annapolis Boat Shows continue to grow and innovate, Symmetry looks forward to deepening our partnership and helping ensure each event continues to reach new heights, both on the water and across digital platforms.