Blog
Building Access Appalachia
2026/07/06 - By Michaela Watkins
Sometimes the best ideas come from living them. After more than two decades working in tourism and destination development, Symmetry Principal Ben Isenberg has helped communities across the country strengthen their economies through thoughtful destination strategy, branding, and storytelling. But after relocating to West Virginia through the Ascend WV program, he saw an opportunity much […]
Read More
A Digital Presence for Global Impact
2026/05/05 - By Michaela Watkins
For more than two decades, Solimar International has worked with destinations, governments, nonprofits, and communities around the world to advance sustainable tourism as a tool for conservation and economic development. Their work spans continents and disciplines, connecting tourism strategy, destination management, conservation, and community development into a unified mission-driven approach. As the organization continued to […]
Read More
Reimagining Annapolis Boat Shows Advertising
2026/04/05 - By Michaela Watkins
Flip through any marine publication and a familiar pattern emerges. Beautiful boats. Open water. Sunset light. Lifestyle photography that captures the essence of boating, but often blends together across pages and brands. As one of the most established events in the maritime industry, Annapolis Boat Shows didn’t need more visibility. It needed distinction. Symmetry worked […]
Read More
A Region Redefining Its Outdoors
2026/03/05 - By Michaela Watkins
The outdoor economy is becoming one of the most important forces shaping Appalachia’s future. Across West Virginia and the broader region, communities, businesses, and policymakers are working to align recreation, tourism, workforce development, and conservation into a shared path forward. The West Virginia Outdoor Economy Summit was created as a central gathering point just for […]
Read More
From Snow Closures to City Hall: Orchestrating Communications for the 2026 DC Auto Show
2026/02/09 - By Michaela Watkins
When the 2026 Washington, D.C. Auto Show returned to the Walter E. Washington Convention Center, it delivered far more than headline making vehicles and immersive experiences. It unfolded in a fast moving, high stakes communications environment where timing mattered, clarity was critical, and every message carried weight. As the agency responsible for press and communications, […]
Read More
Above and Beyond for the Annapolis Boat Shows
2025/10/16 - By Michaela Watkins
This fall, the Annapolis Boat Shows hosted back-to-back weekends of excitement with the Annapolis Powerboat Show and Sailboat Show at downtown’s City Dock, and Symmetry Agency was proud to play a pivotal role in supporting both events. Celebrated for record guest and exhibitor turnout, these shows are more than just expos; they are marquee events […]
Read More
Supporting the Mission: Healing Appalachia 2025
2025/09/21 - By Michaela Watkins
This year’s Healing Appalachia festival marked another milestone for Hope in the Hills, drawing over 20,000 attendees from 40 states and eight countries to Ashland, Kentucky, for three days of music, recovery, and community. What began as a grassroots movement has grown into the largest recovery-based music festival in the world — blending world-class performances […]
Read More
Symmetry Marks Fourth Year Leading PR for the D.C. Auto Show
2025/02/05 - By Michaela Watkins
For the fourth consecutive year, Symmetry assisted with communications and public relations for the Washington, D.C. Auto Show, held at the Walter E. Washington Convention Center. The 2025 show opened to strong attendance and extensive media coverage, highlighting innovation, community engagement, and the future of mobility. In the hours leading up to opening morning, a […]
Read More
Marketing Success For Fall Shows
2024/10/17 - By Michaela Watkins
This fall, power and sailboat enthusiasts from across the country descended upon downtown Annapolis for the highly anticipated 54th annual Annapolis Sailboat Show and 51st annual Annapolis Powerboat Show. Both events offered incredible experiences for boating aficionados, from climbing aboard hundreds of boats to checking out all of the latest tech and gear. Behind the […]
Read More
Strategic Support Fuels Healing Appalachia
2024/09/26 - By Michaela Watkins
Healing Appalachia once again captivated music fans from all over the world, featuring standout performances by Grammy-nominated Tyler Childers., Geno Seale, Shooter Jennings, Sierra Hull, Alabaster Boxer, and many more. Drawing over 10,500 attendees to the State Fairgrounds of West Virginia in the beautiful Greenbrier Valley, the three-day-long festival became a powerful blend of music […]
Read More
Two Years Of Oysters, Blues & Brews
2024/09/10 - By Michaela Watkins
The second annual Oysters, Blues & Brews (OBB) festival once again delivered a fun-filled day of live music, fresh oysters, and fishing activities, drawing more than 2,000 attendees. What started as a vision by Symmetry has grown into a highly anticipated event, bringing together key players to create a seamless and memorable experience for all. […]
Read More
Tackling Invasive Species
2024/04/20 - By Michaela Watkins
Fish & Hunt Maryland embarked on an ambitious journey to address the growing challenge of invasive species in Maryland’s waterways, specifically focusing on the blue catfish. At the forefront of this initiative was our agency, leading the charge from campaign conception to its successful execution. The invasive campaign, built around the innovative Maryland’s Catfish Trail, […]
Read More
Whizzbanger’s Ball: A Symmetrical Soiree
2024/02/19 - By Michaela Watkins
For the past 16 months, the creative minds at Symmetry Agency have been hard at work alongside WhizzbangBAM! and the Summit Bechtel Reserve, crafting a unique vision set to revolutionize the world of outdoor music festivals. The highly anticipated Whizzbanger’s Ball, an electrifying fusion of live music and outdoor adventure, slated to take place at […]
Read More
Helping Drive the 2024 Washington, D.C. Auto Show
2024/01/30 - By Michaela Watkins
Once again, Symmetry Agency takes pride in its pivotal role in the triumphant conclusion of the 2024 Washington, D.C. Auto Show, which wrapped up on Sunday, January 28th. This annual extravaganza, renowned for showcasing the cutting-edge innovations of the automotive industry while nurturing discussions on crucial public policy and technological advancements, experienced an unparalleled level […]
Read More
Award Winning Campaign
2023/11/10 - By Michaela Watkins
Over the summer, Queen Anne’s County (QAC) hired our team to transform their digital landscapes and redefine tourism promotion. The culmination of this collaboration was the prestigious Best Digital Campaign Award from the Maryland Tourism and Travel Summit, an accolade that crowned the county’s “Crabs and Crushes” campaign as a beacon of innovation and success. […]
Read More
Back-To-Back Fall Shows
2023/10/22 - By Michaela Watkins
Our latest press release for long-term client, the Annapolis Boat Shows, as they celebrated their 2023 back-to-back shows. The Annapolis Boat Shows recently concluded their autumn double-header with the Annapolis Powerboat Show (October 5-8) and the Annapolis Sailboat Show (October 12-15). Held in the historic seaport town of Annapolis, the shows drew enthusiastic crowds […]
Read More
A Behind-the-Scenes Look
2023/09/02 - By Michaela Watkins
In a bid to revolutionize their promotional strategy, the Washington Area New Dealers Association (WANDA) recently enlisted the expertise of Symmetry Agency. The mission? To revamp the promotional videos for their Automotive Dealership Excellence and Inclusion (ADEI) training program. The ambitious project spanned two full days, taking our team across Maryland and Virginia to capture […]
Read More
A Rocking New Client
2023/06/24 - By Michaela Watkins
Music festivals are more than just stages and melodies; they are a celebration of culture and a gathering of like-minded enthusiasts. The 2023 Let’s Go! Music Festival aimed to redefine the festival experience by providing an unforgettable celebration of sound and art. To achieve this, they needed to get the word out to a broader […]
Read More
Heightened Experiences At The Spring Boat Shows
2023/04/30 - By Michaela Watkins
Our agency prides itself on having the ability to roll up our sleeves and help out in any way. For the Annapolis Boat Shows, their spring shows are known as the kick-off to the boating season. In comparison to their fall sister shows, they have more of a festival style vibe. In an effort to […]
Read More
Cobia Fishing With Torrey Smith
2023/03/11 - By Michaela Watkins
Symmetry had the pleasure of making a significant connection with the one and only Torrey Smith, a former Maryland Terp and Baltimore Raven. Following his successful football career, Torrey has made great strides in giving back to his community. One such way is through his youth organization, LEVEL82. LEVEL82 strives to create a gathering space […]
Read More
2023 Washington, D.C. Auto Show Welcomes Biden Administration Members
2023/01/11 - By Michaela Watkins
The Washington, D.C. Auto Show welcomed two senior Biden-Harris administration officials and dozens of media representatives on Wednesday, January 25 to discuss the future of the electric vehicle market in the nation. Energy Secretary Jennifer Granholm and White House Climate Advisor Ali Zaidi began their tour on the corner of L Street and 9th Street […]
Read More
A New-Aged Brand For An Evolving Client
2022/11/11 - By Michaela Watkins
The Washington, D.C. Auto Show has been in existence for over 80 years. Adapting with the times, Symmetry helped create and launch a brand new website that successfully showcases the growth of their show throughout the years. The streamlined, modern design offers easy navigation, a user-friendly interface, and attractive visual elements that speaks volumes to […]
Read More
Symmetry Launches Harvester
2022/09/24 - By Michaela Watkins
The 50th anniversary of National Hunting and Fishing Day on September 24 marks the launch of a new virtual media platform dedicated to sportsmen and women. Harvester’s aim is to unite hunters, anglers, and shooting sports enthusiasts using their combined passion for the great outdoors. As an industry-wide centralized resource, Harvester will strive to grow […]
Read More
Exciting New Client
2021/11/29 - By Michaela Watkins
Symmetry is humbled to announce the Washington, D.C. Auto Show has become our newest client. Members of the Auto Shows team reached out following their finding of our involvement with the Annapolis Boat Shows. They expressed their interest to work with us based on our ability to market and promote such substantial sized shows throughout […]
Read More
Pop-Up Culture in Annapolis
2021/09/03 - By Michaela Watkins
Annapolis Town Center (ATC), is an entertainment-focused, mixed-use destination. Like most shopping locations and businesses, ATC struggled to keep their tenants’ doors open amid the 2020 COVID restrictions and shelter-in-place mandates. Now, a year later, as vaccines are distributed and restrictions are lessening; it was time to create an aggressive campaign that would drum up […]
Read More
Welcomed 500+ Patrons During New Client’s Grand Opening VIP Event
2021/08/09 - By Michaela Watkins
Award-winning, seasonally-inspired restaurant and bar, True Food Kitchen, became Annapolis Town Center’s newest tenant during the summer of 2021. Nationally known for their delicious dining and mindful nutrition, the restaurant brings with it a celebrity presence with founder Sam Fox, Integrative Medicine Expert Dr. Andrew Weil, and restaurant backer Oprah Winfrey. Following suit of its […]
Read More
Outdoors With Fish & Hunt Maryland
2021/05/11 - By Michaela Watkins
Fish & Hunt Maryland (FHMD) has continued in its efforts to become the leading source for all things fishing and hunting in Maryland. Providing weekly content updates, resources, links, and information on where to go, what to do, and how to do it. Ensuring that they reach their intended audiences to the fullest capacity, FHMD […]
Read More
Client Celebrates Sold Out Reopening Following Pandemic
2021/04/29 - By Michaela Watkins
Event organizations are coming off of one of their most difficult years yet. In 2020, COVID-19 shut down performance venues, sporting events, and all large indoor and outdoor gatherings around the globe. Our client, the Annapolis Boat Shows, seemed to be one that was hit the hardest. Their four shows for the 2020 season were […]
Read More
What Is A Brand?
2020/10/06 - By Michaela Watkins
Brands are not tangible things. They are mental and creative entities that consumers have a relationship with. A logo, product, website, and slogan are aspects that make up a brand’s identity, but these details alone are not the brand itself. Just like how your clothes and speech can express your identity, it can hardly define […]
Read More
New Client Celebrates 50 Year Milestone
2020/09/30 - By Michaela Watkins
The beginning of 2019 prompted a new, long term relationship between Symmetry and the Annapolis Boat Shows. Becoming their agency of record, we took on assisting the shows’ management team with ongoing communication, marketing, and creative efforts to help execute their spring and fall boat shows. As a staple to downtown Annapolis, the Annapolis Boat […]
Read More
Industries We’d Like to Brand
2020/09/25 - By Michaela Watkins
We have had the opportunity to work with many different industries and companies over the years. Our consulting, marketing, and design work has reached non-profits, large events, tourism agencies, restaurants, conferences, and so much more. This experience has provided us with a solid base and broad knowledge to support any current or future client. As […]
Read More
Tenant Focus with Annapolis Town Center
2020/09/16 - By Michaela Watkins
The Annapolis Town Center is an open-air, mixed-use property boasting a plethora of stores, restaurants, and businesses. Combining commerce and culture, the Town Center regularly holds a variety of events, both big and small, to provide the local community with opportunities to gather and participate in supporting their tenants. When COVID hit, there was a […]
Read More
Resume Qualifier: Working From Home With Kids
2020/09/09 - By Michaela Watkins
If you thought working from home wasn’t hard enough, welcome to 2020. The coronavirus pandemic turned those who frequented the office on a regular basis into bonafide multi-taskers; balancing work, home — and for some — kids. No matter the age or amount of children you have, varying challenges presented themselves over the duration of […]
Read More
Where Work Meets Play
2020/09/02 - By Ben Isenberg
For as long as I can remember, I could be found in the woods hunting or on the water hooking fish. As a child, I would explore as much of the wildlife as I could and take note of what I saw in hopes of discovering more than the previous day. As soon as I […]
Read More
Best Posting Practices I’ve Learned (as a Zoomer)
2020/08/26 - By Michaela Watkins
Although my first phone wasn’t a smartphone, I’m a digitally native 22-year-old, who likes to think I know a thing or two about the social-media world. My phone is in my hands before I even open my eyes in the morning, I’m part of the 1 billion monthly active users on Instagram, and I don’t […]
Read More
Bagley & Rhody Recap
2020/08/24 - By Michaela Watkins
Change is a good thing. When local boutique law firm, Bagley & Rhody, made the announcement of new leadership and the construction of a new location, an upgrade to their brand and website seemed to be the perfect addition to reflect their company’s growth and commitment to excellent service. A gentle nod to their history […]
Read More
A Virtual Experience: Annapolis Town Center
2020/08/22 - By Michaela Watkins
The Annapolis Town Center has spent the past few months adapting to a new way of retail, dining, and community events. To support our client, the Symmetry team reworked the Town Center’s campaigns for the spring/summer of 2020. When Annapolitans experienced the impact of COVID-19, our focus moved from shopping and dining-in to supporting the […]
Read More
A Message To Our Community: #WeAreAnnapolis
2020/08/19 - By Michaela Watkins
One of the defining pillars in our identity as an agency is our community. Annapolis is our home. Over the years, working with multiple clients within Anne Arundel County, our work has strongly focused around the local shops, restaurants, boutiques, studios, and museums, as well as the wonderful personalities that run them. We find the […]
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Importance of Company Happy Hour
2020/08/18 - By Michaela Watkins
If we’ve learned anything from Mad Men, it’s that no office is complete without a drink cart (that was the message in Mad Men, right?). Whether it’s celebratory champagne or a late-night old fashioned, we know the benefits of balancing work and play. Having a happy hour with team members provides an opportunity to interact […]
Read More
Fish & Hunt Maryland Brand
2020/08/11 - By Ben Isenberg
After developing a collaborative relationship with the Maryland Department of Natural Resources, our team was asked to develop Fish & Hunt Maryland (F&HMD) at the request of eight sportsmen’s groups under the auspices of the Maryland Legislative Sportsmen’s Foundation. The goal in developing F&HMD was to speak with men and women of the sporting […]
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Don’t Ruin My Brand: Instagram Bio or Lifestyle
2020/08/04 - By Michaela Watkins
Many would argue that personal and business branding is more important now than ever before. It is simply the way in which you show off who you are and what you stand for; almost as if you are setting the scene of your own personal or professional story. Having a background in filmmaking allowed me, […]
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Finding Inspiration in New Cities
2020/07/07 - By Michaela Watkins
How our creative team finds artistry around any corner. Inspiration. As a professional creative, being inspired is our bread and butter. It pays our rent, our monthly car payment, and food and utility bills. Sadly, we don’t always make becoming inspired a top priority. It often gets pushed to the back burner of our life […]
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Instagram Do’s & Dont’s
2020/06/30 - By Michaela Watkins
The ability to build a brand and curate a unique aesthetic has never been easier. Instagram has really changed the game for companies looking to build a following and affinity for what they do. The platform goes beyond just sharing photos. A feed that is intentionally crafted will keep people coming back. Below are some […]
Read More
Building Access Appalachia
2026/07/06 - By Michaela Watkins
Sometimes the best ideas come from living them. After more than two decades working in tourism and destination development, Symmetry Principal Ben Isenberg has helped communities across the country strengthen their economies through thoughtful destination strategy, branding, and storytelling. But after relocating to West Virginia through the Ascend WV program, he saw an opportunity much […]
Read MoreA Digital Presence for Global Impact
2026/05/05 - By Michaela Watkins
For more than two decades, Solimar International has worked with destinations, governments, nonprofits, and communities around the world to advance sustainable tourism as a tool for conservation and economic development. Their work spans continents and disciplines, connecting tourism strategy, destination management, conservation, and community development into a unified mission-driven approach. As the organization continued to […]
Read MoreReimagining Annapolis Boat Shows Advertising
2026/04/05 - By Michaela Watkins
Flip through any marine publication and a familiar pattern emerges. Beautiful boats. Open water. Sunset light. Lifestyle photography that captures the essence of boating, but often blends together across pages and brands. As one of the most established events in the maritime industry, Annapolis Boat Shows didn’t need more visibility. It needed distinction. Symmetry worked […]
Read MoreA Region Redefining Its Outdoors
2026/03/05 - By Michaela Watkins
The outdoor economy is becoming one of the most important forces shaping Appalachia’s future. Across West Virginia and the broader region, communities, businesses, and policymakers are working to align recreation, tourism, workforce development, and conservation into a shared path forward. The West Virginia Outdoor Economy Summit was created as a central gathering point just for […]
Read MoreFrom Snow Closures to City Hall: Orchestrating Communications for the 2026 DC Auto Show
2026/02/09 - By Michaela Watkins
When the 2026 Washington, D.C. Auto Show returned to the Walter E. Washington Convention Center, it delivered far more than headline making vehicles and immersive experiences. It unfolded in a fast moving, high stakes communications environment where timing mattered, clarity was critical, and every message carried weight. As the agency responsible for press and communications, […]
Read MoreAbove and Beyond for the Annapolis Boat Shows
2025/10/16 - By Michaela Watkins
This fall, the Annapolis Boat Shows hosted back-to-back weekends of excitement with the Annapolis Powerboat Show and Sailboat Show at downtown’s City Dock, and Symmetry Agency was proud to play a pivotal role in supporting both events. Celebrated for record guest and exhibitor turnout, these shows are more than just expos; they are marquee events […]
Read MoreSupporting the Mission: Healing Appalachia 2025
2025/09/21 - By Michaela Watkins
This year’s Healing Appalachia festival marked another milestone for Hope in the Hills, drawing over 20,000 attendees from 40 states and eight countries to Ashland, Kentucky, for three days of music, recovery, and community. What began as a grassroots movement has grown into the largest recovery-based music festival in the world — blending world-class performances […]
Read MoreSymmetry Marks Fourth Year Leading PR for the D.C. Auto Show
2025/02/05 - By Michaela Watkins
For the fourth consecutive year, Symmetry assisted with communications and public relations for the Washington, D.C. Auto Show, held at the Walter E. Washington Convention Center. The 2025 show opened to strong attendance and extensive media coverage, highlighting innovation, community engagement, and the future of mobility. In the hours leading up to opening morning, a […]
Read MoreMarketing Success For Fall Shows
2024/10/17 - By Michaela Watkins
This fall, power and sailboat enthusiasts from across the country descended upon downtown Annapolis for the highly anticipated 54th annual Annapolis Sailboat Show and 51st annual Annapolis Powerboat Show. Both events offered incredible experiences for boating aficionados, from climbing aboard hundreds of boats to checking out all of the latest tech and gear. Behind the […]
Read MoreStrategic Support Fuels Healing Appalachia
2024/09/26 - By Michaela Watkins
Healing Appalachia once again captivated music fans from all over the world, featuring standout performances by Grammy-nominated Tyler Childers., Geno Seale, Shooter Jennings, Sierra Hull, Alabaster Boxer, and many more. Drawing over 10,500 attendees to the State Fairgrounds of West Virginia in the beautiful Greenbrier Valley, the three-day-long festival became a powerful blend of music […]
Read MoreTwo Years Of Oysters, Blues & Brews
2024/09/10 - By Michaela Watkins
The second annual Oysters, Blues & Brews (OBB) festival once again delivered a fun-filled day of live music, fresh oysters, and fishing activities, drawing more than 2,000 attendees. What started as a vision by Symmetry has grown into a highly anticipated event, bringing together key players to create a seamless and memorable experience for all. […]
Read MoreTackling Invasive Species
2024/04/20 - By Michaela Watkins
Fish & Hunt Maryland embarked on an ambitious journey to address the growing challenge of invasive species in Maryland’s waterways, specifically focusing on the blue catfish. At the forefront of this initiative was our agency, leading the charge from campaign conception to its successful execution. The invasive campaign, built around the innovative Maryland’s Catfish Trail, […]
Read MoreWhizzbanger’s Ball: A Symmetrical Soiree
2024/02/19 - By Michaela Watkins
For the past 16 months, the creative minds at Symmetry Agency have been hard at work alongside WhizzbangBAM! and the Summit Bechtel Reserve, crafting a unique vision set to revolutionize the world of outdoor music festivals. The highly anticipated Whizzbanger’s Ball, an electrifying fusion of live music and outdoor adventure, slated to take place at […]
Read MoreHelping Drive the 2024 Washington, D.C. Auto Show
2024/01/30 - By Michaela Watkins
Once again, Symmetry Agency takes pride in its pivotal role in the triumphant conclusion of the 2024 Washington, D.C. Auto Show, which wrapped up on Sunday, January 28th. This annual extravaganza, renowned for showcasing the cutting-edge innovations of the automotive industry while nurturing discussions on crucial public policy and technological advancements, experienced an unparalleled level […]
Read MoreAward Winning Campaign
2023/11/10 - By Michaela Watkins
Over the summer, Queen Anne’s County (QAC) hired our team to transform their digital landscapes and redefine tourism promotion. The culmination of this collaboration was the prestigious Best Digital Campaign Award from the Maryland Tourism and Travel Summit, an accolade that crowned the county’s “Crabs and Crushes” campaign as a beacon of innovation and success. […]
Read MoreBack-To-Back Fall Shows
2023/10/22 - By Michaela Watkins
Our latest press release for long-term client, the Annapolis Boat Shows, as they celebrated their 2023 back-to-back shows. The Annapolis Boat Shows recently concluded their autumn double-header with the Annapolis Powerboat Show (October 5-8) and the Annapolis Sailboat Show (October 12-15). Held in the historic seaport town of Annapolis, the shows drew enthusiastic crowds […]
Read MoreA Behind-the-Scenes Look
2023/09/02 - By Michaela Watkins
In a bid to revolutionize their promotional strategy, the Washington Area New Dealers Association (WANDA) recently enlisted the expertise of Symmetry Agency. The mission? To revamp the promotional videos for their Automotive Dealership Excellence and Inclusion (ADEI) training program. The ambitious project spanned two full days, taking our team across Maryland and Virginia to capture […]
Read MoreA Rocking New Client
2023/06/24 - By Michaela Watkins
Music festivals are more than just stages and melodies; they are a celebration of culture and a gathering of like-minded enthusiasts. The 2023 Let’s Go! Music Festival aimed to redefine the festival experience by providing an unforgettable celebration of sound and art. To achieve this, they needed to get the word out to a broader […]
Read MoreHeightened Experiences At The Spring Boat Shows
2023/04/30 - By Michaela Watkins
Our agency prides itself on having the ability to roll up our sleeves and help out in any way. For the Annapolis Boat Shows, their spring shows are known as the kick-off to the boating season. In comparison to their fall sister shows, they have more of a festival style vibe. In an effort to […]
Read MoreCobia Fishing With Torrey Smith
2023/03/11 - By Michaela Watkins
Symmetry had the pleasure of making a significant connection with the one and only Torrey Smith, a former Maryland Terp and Baltimore Raven. Following his successful football career, Torrey has made great strides in giving back to his community. One such way is through his youth organization, LEVEL82. LEVEL82 strives to create a gathering space […]
Read More2023 Washington, D.C. Auto Show Welcomes Biden Administration Members
2023/01/11 - By Michaela Watkins
The Washington, D.C. Auto Show welcomed two senior Biden-Harris administration officials and dozens of media representatives on Wednesday, January 25 to discuss the future of the electric vehicle market in the nation. Energy Secretary Jennifer Granholm and White House Climate Advisor Ali Zaidi began their tour on the corner of L Street and 9th Street […]
Read MoreA New-Aged Brand For An Evolving Client
2022/11/11 - By Michaela Watkins
The Washington, D.C. Auto Show has been in existence for over 80 years. Adapting with the times, Symmetry helped create and launch a brand new website that successfully showcases the growth of their show throughout the years. The streamlined, modern design offers easy navigation, a user-friendly interface, and attractive visual elements that speaks volumes to […]
Read MoreSymmetry Launches Harvester
2022/09/24 - By Michaela Watkins
The 50th anniversary of National Hunting and Fishing Day on September 24 marks the launch of a new virtual media platform dedicated to sportsmen and women. Harvester’s aim is to unite hunters, anglers, and shooting sports enthusiasts using their combined passion for the great outdoors. As an industry-wide centralized resource, Harvester will strive to grow […]
Read MoreExciting New Client
2021/11/29 - By Michaela Watkins
Symmetry is humbled to announce the Washington, D.C. Auto Show has become our newest client. Members of the Auto Shows team reached out following their finding of our involvement with the Annapolis Boat Shows. They expressed their interest to work with us based on our ability to market and promote such substantial sized shows throughout […]
Read MorePop-Up Culture in Annapolis
2021/09/03 - By Michaela Watkins
Annapolis Town Center (ATC), is an entertainment-focused, mixed-use destination. Like most shopping locations and businesses, ATC struggled to keep their tenants’ doors open amid the 2020 COVID restrictions and shelter-in-place mandates. Now, a year later, as vaccines are distributed and restrictions are lessening; it was time to create an aggressive campaign that would drum up […]
Read MoreWelcomed 500+ Patrons During New Client’s Grand Opening VIP Event
2021/08/09 - By Michaela Watkins
Award-winning, seasonally-inspired restaurant and bar, True Food Kitchen, became Annapolis Town Center’s newest tenant during the summer of 2021. Nationally known for their delicious dining and mindful nutrition, the restaurant brings with it a celebrity presence with founder Sam Fox, Integrative Medicine Expert Dr. Andrew Weil, and restaurant backer Oprah Winfrey. Following suit of its […]
Read MoreOutdoors With Fish & Hunt Maryland
2021/05/11 - By Michaela Watkins
Fish & Hunt Maryland (FHMD) has continued in its efforts to become the leading source for all things fishing and hunting in Maryland. Providing weekly content updates, resources, links, and information on where to go, what to do, and how to do it. Ensuring that they reach their intended audiences to the fullest capacity, FHMD […]
Read MoreClient Celebrates Sold Out Reopening Following Pandemic
2021/04/29 - By Michaela Watkins
Event organizations are coming off of one of their most difficult years yet. In 2020, COVID-19 shut down performance venues, sporting events, and all large indoor and outdoor gatherings around the globe. Our client, the Annapolis Boat Shows, seemed to be one that was hit the hardest. Their four shows for the 2020 season were […]
Read MoreWhat Is A Brand?
2020/10/06 - By Michaela Watkins
Brands are not tangible things. They are mental and creative entities that consumers have a relationship with. A logo, product, website, and slogan are aspects that make up a brand’s identity, but these details alone are not the brand itself. Just like how your clothes and speech can express your identity, it can hardly define […]
Read MoreNew Client Celebrates 50 Year Milestone
2020/09/30 - By Michaela Watkins
The beginning of 2019 prompted a new, long term relationship between Symmetry and the Annapolis Boat Shows. Becoming their agency of record, we took on assisting the shows’ management team with ongoing communication, marketing, and creative efforts to help execute their spring and fall boat shows. As a staple to downtown Annapolis, the Annapolis Boat […]
Read MoreIndustries We’d Like to Brand
2020/09/25 - By Michaela Watkins
We have had the opportunity to work with many different industries and companies over the years. Our consulting, marketing, and design work has reached non-profits, large events, tourism agencies, restaurants, conferences, and so much more. This experience has provided us with a solid base and broad knowledge to support any current or future client. As […]
Read MoreTenant Focus with Annapolis Town Center
2020/09/16 - By Michaela Watkins
The Annapolis Town Center is an open-air, mixed-use property boasting a plethora of stores, restaurants, and businesses. Combining commerce and culture, the Town Center regularly holds a variety of events, both big and small, to provide the local community with opportunities to gather and participate in supporting their tenants. When COVID hit, there was a […]
Read MoreResume Qualifier: Working From Home With Kids
2020/09/09 - By Michaela Watkins
If you thought working from home wasn’t hard enough, welcome to 2020. The coronavirus pandemic turned those who frequented the office on a regular basis into bonafide multi-taskers; balancing work, home — and for some — kids. No matter the age or amount of children you have, varying challenges presented themselves over the duration of […]
Read MoreWhere Work Meets Play
2020/09/02 - By Ben Isenberg
For as long as I can remember, I could be found in the woods hunting or on the water hooking fish. As a child, I would explore as much of the wildlife as I could and take note of what I saw in hopes of discovering more than the previous day. As soon as I […]
Read MoreBest Posting Practices I’ve Learned (as a Zoomer)
2020/08/26 - By Michaela Watkins
Although my first phone wasn’t a smartphone, I’m a digitally native 22-year-old, who likes to think I know a thing or two about the social-media world. My phone is in my hands before I even open my eyes in the morning, I’m part of the 1 billion monthly active users on Instagram, and I don’t […]
Read MoreBagley & Rhody Recap
2020/08/24 - By Michaela Watkins
Change is a good thing. When local boutique law firm, Bagley & Rhody, made the announcement of new leadership and the construction of a new location, an upgrade to their brand and website seemed to be the perfect addition to reflect their company’s growth and commitment to excellent service. A gentle nod to their history […]
Read MoreA Virtual Experience: Annapolis Town Center
2020/08/22 - By Michaela Watkins
The Annapolis Town Center has spent the past few months adapting to a new way of retail, dining, and community events. To support our client, the Symmetry team reworked the Town Center’s campaigns for the spring/summer of 2020. When Annapolitans experienced the impact of COVID-19, our focus moved from shopping and dining-in to supporting the […]
Read MoreA Message To Our Community: #WeAreAnnapolis
2020/08/19 - By Michaela Watkins
One of the defining pillars in our identity as an agency is our community. Annapolis is our home. Over the years, working with multiple clients within Anne Arundel County, our work has strongly focused around the local shops, restaurants, boutiques, studios, and museums, as well as the wonderful personalities that run them. We find the […]
Read MoreImportance of Company Happy Hour
2020/08/18 - By Michaela Watkins
If we’ve learned anything from Mad Men, it’s that no office is complete without a drink cart (that was the message in Mad Men, right?). Whether it’s celebratory champagne or a late-night old fashioned, we know the benefits of balancing work and play. Having a happy hour with team members provides an opportunity to interact […]
Read MoreFish & Hunt Maryland Brand
2020/08/11 - By Ben Isenberg
After developing a collaborative relationship with the Maryland Department of Natural Resources, our team was asked to develop Fish & Hunt Maryland (F&HMD) at the request of eight sportsmen’s groups under the auspices of the Maryland Legislative Sportsmen’s Foundation. The goal in developing F&HMD was to speak with men and women of the sporting […]
Read MoreDon’t Ruin My Brand: Instagram Bio or Lifestyle
2020/08/04 - By Michaela Watkins
Many would argue that personal and business branding is more important now than ever before. It is simply the way in which you show off who you are and what you stand for; almost as if you are setting the scene of your own personal or professional story. Having a background in filmmaking allowed me, […]
Read MoreFinding Inspiration in New Cities
2020/07/07 - By Michaela Watkins
How our creative team finds artistry around any corner. Inspiration. As a professional creative, being inspired is our bread and butter. It pays our rent, our monthly car payment, and food and utility bills. Sadly, we don’t always make becoming inspired a top priority. It often gets pushed to the back burner of our life […]
Read MoreInstagram Do’s & Dont’s
2020/06/30 - By Michaela Watkins
The ability to build a brand and curate a unique aesthetic has never been easier. Instagram has really changed the game for companies looking to build a following and affinity for what they do. The platform goes beyond just sharing photos. A feed that is intentionally crafted will keep people coming back. Below are some […]
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