Blog

  • Marketing Success For Fall Shows

    2024/10/17 - By Michaela Watkins

    This fall, power and sailboat enthusiasts from across the country descended upon downtown Annapolis for the highly anticipated 54th annual Annapolis Sailboat Show and 51st annual Annapolis Powerboat Show. Both events offered incredible experiences for boating aficionados, from climbing aboard hundreds of boats to checking out all of the latest tech and gear. Behind the […]

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  • Strategic Support Fuels Healing Appalachia

    2024/09/26 - By Michaela Watkins

    Healing Appalachia once again captivated music fans from all over the world, featuring standout performances by Grammy-nominated Tyler Childers., Geno Seale, Shooter Jennings, Sierra Hull, Alabaster Boxer, and many more. Drawing over 10,500 attendees to the State Fairgrounds of West Virginia in the beautiful Greenbrier Valley, the three-day-long festival became a powerful blend of music […]

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  • Two Years Of Oysters, Blues & Brews

    2024/09/10 - By Michaela Watkins

    The second annual Oysters, Blues & Brews (OBB) festival once again delivered a fun-filled day of live music, fresh oysters, and fishing activities, drawing more than 2,000 attendees. What started as a vision by Symmetry has grown into a highly anticipated event, bringing together key players to create a seamless and memorable experience for all. […]

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  • Tackling Invasive Species

    2024/04/20 - By Michaela Watkins

    Fish & Hunt Maryland embarked on an ambitious journey to address the growing challenge of invasive species in Maryland’s waterways, specifically focusing on the blue catfish. At the forefront of this initiative was our agency, leading the charge from campaign conception to its successful execution. The invasive campaign, built around the innovative Maryland’s Catfish Trail, […]

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  • Whizzbanger’s Ball: A Symmetrical Soiree

    2024/02/19 - By Michaela Watkins

    For the past 16 months, the creative minds at Symmetry Agency have been hard at work alongside WhizzbangBAM! and the Summit Bechtel Reserve, crafting a unique vision set to revolutionize the world of outdoor music festivals. The highly anticipated Whizzbanger’s Ball, an electrifying fusion of live music and outdoor adventure, slated to take place at […]

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  • Helping Drive the 2024 Washington, D.C. Auto Show

    2024/01/30 - By Michaela Watkins

    Once again, Symmetry Agency takes pride in its pivotal role in the triumphant conclusion of the 2024 Washington, D.C. Auto Show, which wrapped up on Sunday, January 28th. This annual extravaganza, renowned for showcasing the cutting-edge innovations of the automotive industry while nurturing discussions on crucial public policy and technological advancements, experienced an unparalleled level […]

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  • Award Winning Campaign

    2023/11/10 - By Michaela Watkins

    Over the summer, Queen Anne’s County (QAC) hired our team to transform their digital landscapes and redefine tourism promotion. The culmination of this collaboration was the prestigious Best Digital Campaign Award from the Maryland Tourism and Travel Summit, an accolade that crowned the county’s “Crabs and Crushes” campaign as a beacon of innovation and success. […]

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  • Back-To-Back Fall Shows

    2023/10/22 - By Michaela Watkins

    Our latest press release for long-term client, the Annapolis Boat Shows, as they celebrated their 2023 back-to-back shows.   The Annapolis Boat Shows recently concluded their autumn double-header with the Annapolis Powerboat Show (October 5-8) and the Annapolis Sailboat Show (October 12-15). Held in the historic seaport town of Annapolis, the shows drew enthusiastic crowds […]

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  • A Behind-the-Scenes Look

    2023/09/02 - By Michaela Watkins

    In a bid to revolutionize their promotional strategy, the Washington Area New Dealers Association (WANDA) recently enlisted the expertise of Symmetry Agency. The mission? To revamp the promotional videos for their Automotive Dealership Excellence and Inclusion (ADEI) training program. The ambitious project spanned two full days, taking our team across Maryland and Virginia to capture […]

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  • A Rocking New Client

    2023/06/24 - By Michaela Watkins

    Music festivals are more than just stages and melodies; they are a celebration of culture and a gathering of like-minded enthusiasts. The 2023 Let’s Go! Music Festival aimed to redefine the festival experience by providing an unforgettable celebration of sound and art. To achieve this, they needed to get the word out to a broader […]

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  • Heightened Experiences At The Spring Boat Shows

    2023/04/30 - By Michaela Watkins

    Our agency prides itself on having the ability to roll up our sleeves and help out in any way. For the Annapolis Boat Shows, their spring shows are known as the kick-off to the boating season. In comparison to their fall sister shows, they have more of a festival style vibe. In an effort to […]

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  • Cobia Fishing With Torrey Smith

    2023/03/11 - By Michaela Watkins

    Symmetry had the pleasure of making a significant connection with the one and only Torrey Smith, a former Maryland Terp and Baltimore Raven. Following his successful football career, Torrey has made great strides in giving back to his community. One such way is through his youth organization, LEVEL82.  LEVEL82 strives to create a gathering space […]

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  • 2023 Washington, D.C. Auto Show Welcomes Biden Administration Members

    2023/01/11 - By Michaela Watkins

    The Washington, D.C. Auto Show welcomed two senior Biden-Harris administration officials and dozens of media representatives on Wednesday, January 25 to discuss the future of the electric vehicle market in the nation. Energy Secretary Jennifer Granholm and White House Climate Advisor Ali Zaidi began their tour on the corner of L Street and 9th Street […]

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  • A New-Aged Brand For An Evolving Client

    2022/11/11 - By Michaela Watkins

    The Washington, D.C. Auto Show has been in existence for over 80 years. Adapting with the times, Symmetry helped create and launch a brand new website that successfully showcases the growth of their show throughout the years. The streamlined, modern design offers easy navigation, a user-friendly interface, and attractive visual elements that speaks volumes to […]

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  • Symmetry Launches Harvester

    2022/09/24 - By Michaela Watkins

    The 50th anniversary of National Hunting and Fishing Day on September 24 marks the launch of a new virtual media platform dedicated to sportsmen and women. Harvester’s aim is to unite hunters, anglers, and shooting sports enthusiasts using their combined passion for the great outdoors. As an industry-wide centralized resource, Harvester will strive to grow […]

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  • Exciting New Client

    2021/11/29 - By Michaela Watkins

    Symmetry is humbled to announce the Washington, D.C. Auto Show has become our newest client. Members of the Auto Shows team reached out following their finding of our involvement with the Annapolis Boat Shows. They expressed their interest to work with us based on our ability to market and promote such substantial sized shows throughout […]

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  • Pop-Up Culture in Annapolis

    2021/09/03 - By Michaela Watkins

    Annapolis Town Center (ATC), is an entertainment-focused, mixed-use destination. Like most shopping locations and businesses, ATC struggled to keep their tenants’ doors open amid the 2020 COVID restrictions and shelter-in-place mandates. Now, a year later, as vaccines are distributed and restrictions are lessening; it was time to create an aggressive campaign that would drum up […]

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  • Welcomed 500+ Patrons During New Client’s Grand Opening VIP Event

    2021/08/09 - By Michaela Watkins

    Award-winning, seasonally-inspired restaurant and bar, True Food Kitchen, became Annapolis Town Center’s newest tenant during the summer of 2021. Nationally known for their delicious dining and mindful nutrition, the restaurant brings with it a celebrity presence with founder Sam Fox, Integrative Medicine Expert Dr. Andrew Weil, and restaurant backer Oprah Winfrey. Following suit of its […]

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  • Outdoors With Fish & Hunt Maryland

    2021/05/11 - By Michaela Watkins

    Fish & Hunt Maryland (FHMD) has continued in its efforts to become the leading source for all things fishing and hunting in Maryland. Providing weekly content updates, resources, links, and information on where to go, what to do, and how to do it. Ensuring that they reach their intended audiences to the fullest capacity, FHMD […]

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  • Client Celebrates Sold Out Reopening Following Pandemic

    2021/04/29 - By Michaela Watkins

    Event organizations are coming off of one of their most difficult years yet. In 2020, COVID-19 shut down performance venues, sporting events, and all large indoor and outdoor gatherings around the globe. Our client, the Annapolis Boat Shows, seemed to be one that was hit the hardest. Their four shows for the 2020 season were […]

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  • What Is A Brand?

    2020/10/06 - By Michaela Watkins

    Brands are not tangible things. They are mental and creative entities that consumers have a relationship with. A logo, product, website, and slogan are aspects that make up a brand’s identity, but these details alone are not the brand itself. Just like how your clothes and speech can express your identity, it can hardly define […]

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  • New Client Celebrates 50 Year Milestone

    2020/09/30 - By Michaela Watkins

    The beginning of 2019 prompted a new, long term relationship between Symmetry and the Annapolis Boat Shows. Becoming their agency of record, we took on assisting the shows’ management team with ongoing communication, marketing, and creative efforts to help execute their spring and fall boat shows. As a staple to downtown Annapolis, the Annapolis Boat […]

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  • Industries We’d Like to Brand

    2020/09/25 - By Michaela Watkins

    We have had the opportunity to work with many different industries and companies over the years. Our consulting, marketing, and design work has reached non-profits, large events, tourism agencies, restaurants, conferences, and so much more. This experience has provided us with a solid base and broad knowledge to support any current or future client. As […]

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  • Tenant Focus with Annapolis Town Center

    2020/09/16 - By Michaela Watkins

    The Annapolis Town Center is an open-air, mixed-use property boasting a plethora of stores, restaurants, and businesses. Combining commerce and culture, the Town Center regularly holds a variety of events, both big and small, to provide the local community with opportunities to gather and participate in supporting their tenants. When COVID hit, there was a […]

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  • Resume Qualifier: Working From Home With Kids

    2020/09/09 - By Michaela Watkins

    If you thought working from home wasn’t hard enough, welcome to 2020. The coronavirus pandemic turned those who frequented the office on a regular basis into bonafide multi-taskers; balancing work, home — and for some — kids. No matter the age or amount of children you have, varying challenges presented themselves over the duration of […]

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  • Where Work Meets Play

    2020/09/02 - By Ben Isenberg

    For as long as I can remember, I could be found in the woods hunting or on the water hooking fish. As a child, I would explore as much of the wildlife as I could and take note of what I saw in hopes of discovering more than the previous day. As soon as I […]

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  • Best Posting Practices I’ve Learned (as a Zoomer)

    2020/08/26 - By Michaela Watkins

    Although my first phone wasn’t a smartphone, I’m a digitally native 22-year-old, who likes to think I know a thing or two about the social-media world. My phone is in my hands before I even open my eyes in the morning, I’m part of the 1 billion monthly active users on Instagram, and I don’t […]

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  • Bagley & Rhody Recap

    2020/08/24 - By Michaela Watkins

    Change is a good thing. When local boutique law firm, Bagley & Rhody, made the announcement of new leadership and the construction of a new location, an upgrade to their brand and website seemed to be the perfect addition to reflect their company’s growth and commitment to excellent service. A gentle nod to their history […]

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  • A Virtual Experience: Annapolis Town Center

    2020/08/22 - By Michaela Watkins

    The Annapolis Town Center has spent the past few months adapting to a new way of retail, dining, and community events. To support our client, the Symmetry team reworked  the Town Center’s campaigns for the spring/summer of 2020. When Annapolitans experienced the impact of COVID-19, our focus moved from shopping and dining-in to supporting the […]

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  • A Message To Our Community: #WeAreAnnapolis

    2020/08/19 - By Michaela Watkins

    One of the defining pillars in our identity as an agency is our community. Annapolis is our home. Over the years, working with multiple clients within Anne Arundel County, our work has strongly focused around the local shops, restaurants, boutiques, studios, and museums, as well as the wonderful personalities that run them. We find the […]

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  • Importance of Company Happy Hour

    2020/08/18 - By Michaela Watkins

    If we’ve learned anything from Mad Men, it’s that no office is complete without a drink cart (that was the message in Mad Men, right?). Whether it’s celebratory champagne or a late-night old fashioned, we know the benefits of balancing work and play. Having a happy hour with team members provides an opportunity to interact […]

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  • Fish & Hunt Maryland Brand

    2020/08/11 - By Ben Isenberg

      After developing a collaborative relationship with the Maryland Department of Natural Resources, our team was asked to develop Fish & Hunt Maryland (F&HMD) at the request of eight sportsmen’s groups under the auspices of the Maryland Legislative Sportsmen’s Foundation. The goal in developing F&HMD was to speak with men and women of the sporting […]

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  • Don’t Ruin My Brand: Instagram Bio or Lifestyle

    2020/08/04 - By Michaela Watkins

    Many would argue that personal and business branding is more important now than ever before. It is simply the way in which you show off who you are and what you stand for; almost as if you are setting the scene of your own personal or professional story. Having a background in filmmaking allowed me, […]

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  • Finding Inspiration in New Cities

    2020/07/07 - By Michaela Watkins

    How our creative team finds artistry around any corner. Inspiration. As a professional creative, being inspired is our bread and butter. It pays our rent, our monthly car payment, and food and utility bills. Sadly, we don’t always make becoming inspired a top priority. It often gets pushed to the back burner of our life […]

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  • Instagram Do’s & Dont’s

    2020/06/30 - By Michaela Watkins

    The ability to build a brand and curate a unique aesthetic has never been easier. Instagram has really changed the game for companies looking to build a following and affinity for what they do. The platform goes beyond just sharing photos. A feed that is intentionally crafted will keep people coming back. Below are some […]

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