The Annapolis Boat Shows, with a legacy dating back to 1970, have long been a premier destination for boating enthusiasts, showcasing the latest boats, yachts, and nautical products. What started with the United States Sailboat Show—the first in-water sailboat show in the country—has grown to four annual shows that attract a global audience of boaters.
Since 2019, Symmetry has been a key partner, helping the Annapolis Boat Shows navigate significant challenges, including the COVID-19 pandemic and an ownership transition. Throughout this time, we have provided ongoing support with marketing strategies and consumer engagement, ensuring the shows’ resilience and continued growth. Today, we remain deeply involved in enhancing their brand, growing attendance, expanding partnerships, and executing dynamic programming.