Dry Creek Music Festival

The Dry Creek Music and Arts Festival is a weekend celebration of live music, art vendors, local food, craft spirits, brews, and activities in downtown White Sulphur Springs, West Virginia. The festival was born out of a collaborative effort among local breweries, businesses, and organizations as a way to revitalize the town’s spirit and foster camaraderie following a devastating flood.

Symmetry played a key role in supporting the community by overseeing festival logistics, planning, and marketing efforts. Our work included refreshing the festival’s brand, developing a new website, creating promotional materials, and executing a comprehensive marketing campaign with media outreach. The festival was a resounding success, highlighting local businesses and drawing visitors to celebrate the heart of White Sulphur Springs and the beauty of West Virginia.