Experience BWI

The rapid growth of the social and recreational scene around BWI Airport, Arundel Mills, and Live! Hotel & Casino prompted Anne Arundel County to seek a branding strategy for the area. Since the city’s and county’s primary goal is to promote leisure travel and social opportunities, we chose Maryland’s flag colors for the project. The warm reds, yellows, and blacks served to connect the hotels and attractions to the greater state, while establishing a dedicated brand personality of excitement and sophistication.