Washington, D.C. Auto Show

The Washington, D.C. Auto Show is the region’s largest indoor event and one of the top auto shows in the United States, showcasing hundreds of new vehicles from the world’s leading manufacturers each year at the Walter E. Washington Convention Center. The 10-day event attracts thousands of attendees and offers exciting features such as indoor and outdoor test drives, press events, and consumer attractions.

After the departure of their in-house Communications Director, the Auto Show team turned to Symmetry, recognizing our expertise with similar large-scale events. Initially brought on for a one-year contract to manage all press and media relations for the 2022 show, our efforts led to a successful event and a strong partnership. As a result, Symmetry was named the agency of record, overseeing all press, media, creative, communications, and branding for the show. Additionally, we now support the management team with event programming execution and marketing strategy, ensuring the continued growth and success of the Washington, D.C. Auto Show.