BrightShift

BrightShift Inc. is a virtual learning environment developed from the exam delivery technology of Summit Global. BrightShift Inc. needed a complete branding and communications effort to bring their new platform to market. Our design and content was led by the company’s vision of creating and supporting the education community through better software features and increased connectivity. Our illustrations and designs focused on representing the forward thinking, open-mindedness, and diversity of the educational community through gradients and expressive characters. The brand’s voice spoke to a sense of unity to empower and inspire educators through the brand and platform.