Strategic Support Fuels Healing Appalachia
Healing Appalachia once again captivated music fans from all over the world, featuring standout performances by Grammy-nominated Tyler Childers., Geno Seale, Shooter Jennings, Sierra Hull, Alabaster Boxer, and many more. Drawing over 10,500 attendees to the State Fairgrounds of West Virginia in the beautiful Greenbrier Valley, the three-day-long festival became a powerful blend of music and mission.
At Symmetry, we are proud to have been an integral part of the larger management team behind this year’s Healing Appalachia event. From the early planning stages through the execution of the event, our team collaborated closely with the event organizers to ensure a smooth and successful outcome. We developed a custom ticketing system specifically tailored to the needs of Healing Appalachia, which streamlined the ticket purchasing process for attendees while optimizing backend operations. Beyond ticketing, we also played a key role in customer service and front-of-house management, handling inquiries, overseeing check-ins, and managing logistics to create a welcoming, well-organized environment. Our presence alongside the management team allowed us to contribute at every level, ensuring a seamless experience for attendees and organizers alike.
This year’s crowd came from across the country, generating an estimated $5 million in economic impact as local businesses thrived from the influx of visitors. Beyond the memorable performances, the event remains deeply rooted in philanthropy. Since 2018, proceeds have funded over $864,000 in grants to substance use disorder (SUD) organizations, with this year pushing the total to over $1 million, supporting recovery services across Appalachia.
Healing Appalachia 2024 was not just another music festival, it was a celebration of community, a beacon of hope for those in recovery, and a significant economic boost for Greenbrier Valley. We are honored to have played a part in such a meaningful event, and we look forward to supporting its mission for many years to come.
