Marketing Success For Fall Shows
This fall, power and sailboat enthusiasts from across the country descended upon downtown Annapolis for the highly anticipated 54th annual Annapolis Sailboat Show and 51st annual Annapolis Powerboat Show. Both events offered incredible experiences for boating aficionados, from climbing aboard hundreds of boats to checking out all of the latest tech and gear. Behind the scenes, Symmetry played a key role in driving attendance and engagement through a dynamic multi-media marketing campaign that was tailored to the unique audiences of both shows.
With two major shows back-to-back, Symmetry crafted a strategy that focused on maximizing visibility and interest across multiple platforms. The campaign combined digital and print advertising, with radio and tv marketing to ensure that both residents and visitors were well-informed and excited about the shows. From eye-catching print ads in regional magazines to engaging radio spots and television features showcasing the exciting grounds of the upcoming events, the campaign built anticipation and helped attendees plan their visits.
By combining strategic outreach and immersive content, Symmetry successfully amplified the Annapolis Boat Shows’ visibility, making the 2024 shows unforgettable experiences for all who attended.
