A Behind-the-Scenes Look
In a bid to revolutionize their promotional strategy, the Washington Area New Dealers Association (WANDA) recently enlisted the expertise of Symmetry Agency. The mission? To revamp the promotional videos for their Automotive Dealership Excellence and Inclusion (ADEI) training program. The ambitious project spanned two full days, taking our team across Maryland and Virginia to capture the essence of the program through interviews with current auto technicians and their supervisors. The overarching goal: to create compelling videos that would not only showcase the program’s success stories, but also serve as a powerful recruitment tool for prospective automotive technicians.
Our first full day was spent in Maryland, speaking with current auto technicians enrolled in the program. Our videographer and interviewers skillfully navigated through the stories of these technicians, capturing their passion, commitment, and the transformative impact of the ADEI training.
From hands-on training sessions to insightful conversations with program instructors, we successfully showcased the program’s comprehensive approach. Each frame was meticulously crafted to convey not just the technical aspects of the training, but also the camaraderie and support system within the ADEI community.
For the second day of filing, we headed to Virginia where we continued our immersive exploration of the ADEI training program. This time, the focus shifted to interactions with supervisors and employers who have witnessed the positive outcomes of the program firsthand.
Through engaging interviews with supervisors, the videos highlighted how the ADEI-trained technicians brought added value to their respective workplaces. The stories were carefully curated to emphasize the real-world impact of the training, showcasing how ADEI graduates contribute not only to the automotive industry, but also to the broader community.
Through these videos, we were able to bring a unique blend of creativity and purpose to the project. The promotional videos were not merely a showcase of technical prowess, but also a narrative that wove together the dreams, aspirations, and success stories of those enrolled in the ADEI training program. The result was a series of videos that not only served as a promotional tool for WANDA, but also as a source of inspiration for aspiring automotive technicians.
This project is just another testament to the power of creative storytelling in promoting vocational training programs. The success of this project reinforces the idea that, when it comes to recruitment and promotion, a well-crafted narrative can be as influential as the skills learned in the training room.
