Award Winning Campaign
Over the summer, Queen Anne’s County (QAC) hired our team to transform their digital landscapes and redefine tourism promotion. The culmination of this collaboration was the prestigious Best Digital Campaign Award from the Maryland Tourism and Travel Summit, an accolade that crowned the county’s “Crabs and Crushes” campaign as a beacon of innovation and success.
The campaign aimed to celebrate the region’s culinary treasures, specifically the iconic blue crabs and refreshing orange crushes. The challenge was not just to create a strategy, but to craft an experience that would resonate with audiences, both locally and out-of-state. Taking direction from the QAC team, we dove into their impressive culinary scene, spotlighting the establishments that epitomized the art of serving the best blue crabs and orange crushes. Visually enticing content showcased the dishes, the refreshments, and the waterfront destinations.
We strategically utilized social media platforms to engage the community and beyond. Multi-framed posts, behind-the-scenes glimpses, and curated content created a dynamic online experience, fostering a sense of participation and excitement.
The digital alchemy yielded remarkable results. The “Crabs and Crushes” campaign became a sensation, drawing attention not just to the delectable offerings, but also to Queen Anne’s County as a premier culinary destination.
The pinnacle of success was reached when Queen Anne’s County secured the Best Digital Campaign Award at the Maryland Tourism and Travel Summit. The “Crabs and Crushes” campaign had not only tantalized taste buds but had also set a new standard for innovative and impactful tourism promotion.
