Bagley & Rhody Recap
Change is a good thing. When local boutique law firm, Bagley & Rhody, made the announcement of new leadership and the construction of a new location, an upgrade to their brand and website seemed to be the perfect addition to reflect their company’s growth and commitment to excellent service. A gentle nod to their history and an appreciation for where they are today, the members of Bagley & Rhody chose their new creative direction carefully.
Located in Annapolis, and with the majority of their clientele residing in Anne Arundel County, imagery of Maryland’s State Capitol was the firm’s top choice. Using rich navy and gold tones, Symmetry’s creative team carefully highlighted the location’s maritime roots in a subtle, but sophisticated way.
Next step was updating the appearance and usability of their website; providing a uniform look that spoke to the firm’s professionalism. As the web team began assembling the individual landing pages, Symmetry’s content team worked collectively with the firm to condense and clarify all of the content, ensuring that each page served a purpose with content that was easily digestible for even the most novice reader. From the firm’s background story to the descriptions of each practice area they specialize in, we wanted to make sure their audience found the facts when browsing the website before speaking to one of the firm’s professionals.
As is standard nowadays, the website also needed to be mobile friendly and easy to use, providing necessary background information and guidance, as well as valuable resources. The team profiles, process documents, and actionable buttons are all displayed clearly; making it easy for those searching the website to find the information they need, get in contact with the right people, and come into the process with adequate background information made available to download. Our team also suggested a new feature for their site, blog capability. The blog serves as a reference point for current and potential clients, and is a great platform for the firm’s team members to share their wealth of information. Now easy to navigate, the website is extremely user-friendly without compromising on its sleek design.
In addition to work on the website, the Symmetry team designed a number of collateral pieces for the Bagley & Rhody team to keep their brand consistent throughout all correspondence; regardless if it was a digital piece or tangible. From an email signature to a letterhead, a mug and notepad; these everyday office items and needs perfectly embodied the feel and sleekness the firm was aiming for. Our creative team developed the look and design of each piece, found the listings that fit best for their vision online and ordered each piece of approved collateral.
Working with the Bagley & Rhody team has been a great experience. They were very helpful, taking the time to explain their needs and provide great feedback throughout the entire process. Their attention to detail helped the Symmetry team make their vision a reality. We continue to work with their team, assisting with tasks as needed.
