Fish & Hunt Maryland Brand
After developing a collaborative relationship with the Maryland Department of Natural Resources, our team was asked to develop Fish & Hunt Maryland (F&HMD) at the request of eight sportsmen’s groups under the auspices of the Maryland Legislative Sportsmen’s Foundation.
The goal in developing F&HMD was to speak with men and women of the sporting industry (charters, guides, outfitters, ranges, and lodges) and use their voice to provide audiences with relevant information on their next big catch or sporting goals.
How We Did It
Our first challenge was brand direction. We know Maryland has a strong maritime culture, unlike other states whose landlocked geography invites greater focus on hunting over fishing. We decided it was important to balance both fishing and hunting equally across all communication and creative efforts to fully speak to Maryland’s varied fishermen and hunters.
Our creative team crafted visuals to positively represent the state by showcasing Maryland’s diverse and renowned wildlife. Once we established the brand and designed the initial marketing materials, the new Fish & Hunt Maryland site was launched in the spring of 2015.
Growing Content and Engagement
Over time, F&HMD has reached over 34,000 followers on both Instagram and Facebook. We engage the growing audience with relevant information about licensing and regulations. We also deliver content articles about particular species to increase desire for outdoor engagement and activity.
Since its creation, Fish & Hunt Maryland has compiled a video library featuring some of the unique fishing and hunting opportunities throughout the state of Maryland. These videos have been added to the website and shared on other platforms.
Fish & Hunt Today
F&HMD continues to showcase Maryland’s natural resources and fulfill its mission to promote the growth of state commerce. Outside of digital channels, the initiative interacts with over 250,000 people through its ongoing attendance as a welcomed exhibitor at the Great American Outdoor Show. Fish & Hunt’s next big campaign will be the development of travel packages for hunters and fishermen to enjoy complimentary trips with lodging opportunities and delicious food to showcase Maryland’s outdoor culture and industry.
Visit Fish & Hunt Maryland and stay in touch with their current news and events.
