Industries We’d Like to Brand
We have had the opportunity to work with many different industries and companies over the years. Our consulting, marketing, and design work has reached non-profits, large events, tourism agencies, restaurants, conferences, and so much more. This experience has provided us with a solid base and broad knowledge to support any current or future client. As creatives, we also aim to find inspiration in those around us.
Our Graphic Designer, Molly Stallings, once said that we should always keep in mind the industries we want to design for when we do our branding work.
Brand development is both extremely important and personal. Our favorite part of the brand process is figuring out the small details that will really bring a brand to life. Well-established brands go beyond just the logo itself and instead, expand its identity amongst the finite details: business cards, collateral design, website, and social channels. All of these pieces create the full brand scope and story of the company.
At Symmetry, we pride ourselves on our ability to tell stories through words and visual design. It is our passion and downright fun for us! So, what industries would we like to create brand identity and visual storytelling for? Our creative team duo had some great ideas and insights.
Cafes, Bakeries, and Distilleries
Darin Gilliam, Creative Director
I would love to work with boutique cafes and bakeries, as well as a whiskey or bourbon distillery. My love for design is matched by my love for quaint eateries and distilleries. So it is an easy request to merge these together in my work.
Boutique cafes and bakeries have such a wonderful uniqueness to them. You enter them and are taken away by the atmosphere and smell of baking and coffee. I love the opportunity for creating small details that go a long way. This is also true for why I would love to work with a distillery. I love whiskey and bourbon. Beyond loving the taste, I also am fascinated with the history and the process involved with creating one batch or bottle. Having an established relationship for this variety of alcohol already makes me feel more connected to the process of creating a brand or story.
Skincare, Restaurants, and Wine
Molly Stalling, Graphic Designer
For me, it would be the restaurant, wine, or skincare industry. I’ve frequented so many restaurants that I know what to respond to visually. I would also love to design things like restaurant signage, takeaway bags, menus, and more to create a brand identity where everything fits together seamlessly and beautifully.
Wine brands and labels are so artistic and elegant. They lend themselves to a lot of creativity. People often buy products based on packaging, so there is so much more of an incentive to design something that speaks to its audience.
Skincare is one of my passions. I love researching different products and purchasing what I know will work for my skin, but will also look beautiful in my cabinet. Skincare packaging is a very creative market, and brands recognize the importance of aesthetics.
Interested in helping us check these industries off our list? Contact us today.
